1. Since the museum is mainly for new media art, it should display more arts that involve technology in comparison to traditional arts.
2. Museums of new media art should be responsible for audiences’ safety and provide guidance/warning around the high technology art pieces.
3. Museums of new media art should have free admission to all the educational institutes.
4. Museums of new media art should incorporate old technologies while displaying new ones; combining both, in order to bring time-travel atmosphere for audience.
5. Museums of new media art should have advance and creative ways for exhibiting most of the art works.
6. New media art involves a variety of genres, therefore museums of new media art should categorize all the art works.
7. New Media art also has a lot of abstract and complex works that contain advance technology. Therefore the museums should have experts or staff around the displays to explain the works to audience.
8. In order to emphasis the new media art, the museums of new media art should be designed and built in a very economic and environmental way.
9. Museums of new media art should make sure they can protect each works’ copyright and allow no photography inside the museums.
10. All the art works that are displayed in the museums should go through a selection process. Only the best selections are to be displayed in the museums.
<Dogs Bake Homemade Bread>
From the 90’s
Official Website: http://www.wegmanworld.com
Started as a photographer, Willian Wegman was mainly focused on taking pictures of his dog, Man Ray. Later he tried filming his dogs and the videos become so popular that are all over the places. They were on the book, news, advertisement, books and finally in 1989, Wegman’s dogs first appeared on Sesame Street. The cute dog clips were also broadcasted on Nickelodeon and some other TV shows. This video “Dogs Bake Homemade Bread” was previously shown on the Sesame Street in the 90’s. In this clip, two of Wegman’s dogs dressed up as human, wearing aprons and trying to make some homemade bread from scratch while the third dog was waiting for his lunch to be made. All his works show his attractive humorous that caught audience’s attention.
Wegmant’s artworks are very distinctive. The dog and human creature already become his signature. Not only on the TV and other medias, I can even find birthday and holiday cards with his dogs on the cover. His unique style and creative thoughts lead him to his success.
<Cremaster 3: The Order>
New York 2002
Official Website: http://www.cremaster.net
Image Location: http://goo.gl/ed32I
The project is rife with anatomical allusions to the position of the reproductive organs during the embryonic process of sexual differentiation: Cremaster 1 represents the most “ascended” or undifferentiated state, Cremaster 5 the most “descended” or differentiated. “The Order” is a sequence from Cremaster 3 shot in the Guggenheim. Staged as a perverse competition with Barney as its sole contestant, “The Order” deploys five levels of the Guggenheim’s spiraling ramps in an allegory representing the five chapters of the cycle. The exhibition mirrors this structure—the Cremaster installments progress in ascending order from the Rotunda floor, up the ramps, and to the Annex Gallery at the top.
Mathew Barney spend a lot of money into this project. His idea is biological and creative. He used a very abstract way to describe the biological process within the testicle and the uterus. The striking images totally bring the audience into another world. He is very skillful and talented video artist. Therefore, his successful artworks are also displayed in the museum and sold for millions.
Official Website: http://pattychang.com/index-old.html
In her work “Fountain”, instead of filming her whole body from a regular angle, the video image was titled to make Patty Chang’s face and its reflection appear upright on the screen. The effect was a prostrate live body drinking from the floor, while behind it, an enlarged, straining image kissed itself in a mirror. Chang dose not want to present the audience her actual performance angle, however, she transformed her pieces through camera placing, which always become visually puzzled and surprises the audience. Another difference from Viola is that Chang did most of her pieces revolving endurance and challenges audience’s comfort zone. She always tries to push her limit. In the same piece “Fountain”, she poured water into the surface of a round mirror lying flat on the floor and, kneeling it, strenuously slurped the water off. This action was repeated for thirty to forty-five minutes at a time. Chang admits, “ It was painful, and I thought I was going to puke.” In order to last until the longest time, Chang pushes herself into the most uncomforted state.
Patty Chang surprised the audience with her distinctive camera angle. She is always pushing her self endurance limit. Challenges audience’s comfort zone is one of her intention. Her artworks are been selected and exhibited in a lot of famous galleries, such as The Haggerty Museum of Art.
Video Location: http://goo.gl/qAadS
Official Website : http://www.billviola.com
Bill Viola likes to transform paintings to live motion and capture the “moment” in the paintings. In one of his famous piece “The Greeting,” he was inspired by the painting “Visitation,” which is about two women are engaged in conversation when they are interrupted by the arrival of a third woman. The new woman greets the older of the two, apparently her friend, while ignoring the other. This piece is a video image sequence involving the interactions between three women that are projected onto a screen mounted to the wall of a dark room. He built a scene in the studio, set up the perfect lighting, hired three actresses, asked them to put on the similar outfit as in the painting, then he started the recording. He would take a lot of shots until he is satisfied with the video. In order to emphasis the greeting moment, he played the video in slow motion so that the audience will be able to see every single movement clearly.
Viola pays close attention to the filming techniques. He has all the equipments for recording. The actual skills that he has definitely plays an important role in his art career. He got to display <The Greeting> in “Amore e Morte” Gucci Museum, Florence, Italy. It is such an honor for an artist to display his works at this museum. Only the famous and best art works can be exhibited here.
In the reading from “ You Are Not A Gadget: A Manifesto”, the American computer scientist, Jaron Lainer, thinks that the limitation for audience approaching everything also reduces the chances for them to explore and experience all the art works. He states that “the tiny program is useless,” and he believes “that flatness, as applied to human affairs, leads to blandness and meaninglessness (Lainer pg2).” It causes confusion between methodology and expression, when applied to the science. As he describes our culture as “Second-Order Culture,” in which people only know how to recreate someone based on the existed original works rather than dump our old ideas for something new. Then he give an example about the Linux, the software that everyone thinks it is Mac ‘s new invention, which is merely a derivative of UNIX, an old operating system from the 1970s. He also pulls out Wikipedia as an example of a recreation and it is elevating into a “permanent niche,” which does not know how to bring things into a new way. (Lainer pg 21)
In the reading “The Emancipated Spectatorship”, Jacques Ranciere holds a very negative attitude towards spectatorship. In this article, he states clearly, “Spectatorship is a bad thing (Ranciere pg2-3).” He then explained that being a spectator means looking at a spectacle and looking is a bad thing. Looking is said to be the opposite of knowing and acting. As he described, a spectator keeps motionless, lacking any power of intervention. It is just passive role, which is separated from the capability of knowing and the possibility of acting. Theater involves spectatorship, and spectatorship is a bad thing. Therefore, he believes a new theater is needed, a theater without spectatorship. Drama is the key word for changing the spectatorship. It means action and he believe that it will make the spectator involved in action and performance (Ranciere pg3). As a spectator, knowing the spectacles is still passive, only “help people better understand how words, stories, and performances can help us change something in the world we live in (Ranciere pg 11).”
In the reading “Discipline & Punish (1975), Panopticism,” Foucault talks about his architecture creation panopticon, which is basically a prison that the security guard can have every single view of the circular building. The inspection house, as the author describes, “to induce in the inmate a state of conscious and permanent visibility that assures the automatic functioning of power (Foucault pg 2)” and “ a marvellous machine which, whatever use one may wish to put it to, produces homogeneous effects of power (Foucault pg 4).” The permanent inspection is an automatic alert for the prisoners. It also empowering the guards and makes them “see everything without ever being seeing,” therefore, the building does “the work of naturalist. It makes it possible to draw up differences. (Foucault pg 5)” It is more like a “house of certainty” compared to the old style “house of security” (Foucault pg 6). The panopticon is actually a political sphere that can be integrated into any function, such as education, medical treatment, punishment, etc., “all by a simple idea in architecture!” (Foucault pg 9). It not only arranges power, make more economic and effective, it is main purpose is to “strength the social force (Foucault pg 10)”.
As the new technology influence our life these days, new media art is becoming more and more popular. We can encounter it everywhere in our life. With computer, we have easy access to all variety of digital arts. People can easily create their art and share with people through the Internet. However, there is a different between good art and bad art. Art is a language for us to express our thoughts. It is definitely not acceptable for the defective to stand on the new media art stage! Art is elegant; it is the work that usually contains insightful meaning, creative and visual attack and beauty. As the “Manifesto of the Staatliches Bauhaus in Weimar” stated, “his skill is now preserved in craftsmanship, where he may achieve excellence. Architects, sculptors, painters – we all must return to craftsmanship!” Except the meaning behind artworks, the actual skill is very important to the artists! Without actual skills, it is impossible for an artist to make a symbolic work. There should be a selection process to eliminate the thoughtless, emotionless and meaning less ones in order to preserve the essence of the new media art! In fact, some websites have already started the selection process. Through voting, artla.com is trying to find the top five art works that have the most votes and decides the winner from those. Elimination is helpful! Only the bests can survive through elimination and competition. Without much distraction after elimination, it is much more easier to organize the rest of the artworks. Choose the most representative and symbolic ones that deserve to be displayed in the gallery, which is not only a room to exhibit the works but also an honor for those who got to display in it, because “the gallery has an important role to play in making this art visible, not just now but also in the future, when such work will be part of art history.” All the new media arts can be archived though photographs, videos. Surely that only a photograph or a video cannot fully express the charm of the original beauty from the artworks. For the best ones, they could be shown through a 3D form along with sound, maybe even with senses so that audience can experience the actual works. Being displayed and archived for future exhibition in the gallery is such an honor for artists. It makes the best media art visible to the public and protects the elegance of the original. With these ways to manage the new media art, people can always see the essence of each category.
The gallery is always important when it comes to display the art works and explore the art field. I agree with Gere’s idea that the gallery definitely makes art visible now and in the future. At the same time, I have to agree that technology pulls everything closer and allows individuals access resources easily. Thanks to the technology, searching and accessing become very efficient and accurate. However, there is nothing can replace the critical role of gallery, it is a space that shows the physical copy of artworks and gives actual experience for audience to interact with the original pieces. The experience of seeing the actual artwork is different from just reading an article, seeing the pictures or even watching the video of it. The lacking of interaction and presence cannot make the artwork fully or completely express itself. For example, performance art is one of the arts that require the most presence and interaction with the audience because a lot of them need audiences’ participation in order to perform. The piece named “Underground Istanbul,” which is created by Sukran Moral Curated, is performance in a performance art gallery in New York called “The LAB”. This piece becomes interesting because of the interaction between the artist and the audience. Those audiences who was at the performance site creates the curiosity for those who are watching the video copy of this piece. “What are they going to do with the artist?” is exactly what I was thinking when I was watching the video. However, I did not get to interact with the artist. Because of the cyberculture, which deals with online communities, multi-player gaming, the sociology etc., gives me the opportunity to know about The LAB. I saw the “Underground Istanbul” video through one of my friends on Facebook. However, knowing what is going on about this art piece though the video still cannot replace the actual experience. If I am actually at the gallery, the direct involvement might change this piece and I would have different thoughts about it. Because we were given the ease of navigation afforded by hyperlinking and involving in cyberculture, we are exposed to more varieties of information. In order to have the direct interaction with the original work, we still have to go to the gallery, which the physical and original copies are displayed. The feeling for the originals is irreplaceable.